The GUURU Blog

A collection of posts about eStore KPIs, brand communities, live community advice and shopper confidence.

1 Dec. | 10:59h |

How Community Conversational Commerce drives shoppers’ intent

Discussional “It’s not news that people love messaging each other, but we’re increasingly seeing that them want to message the businesses that they search for, that they shop with and visit too,” explains Bart Jenniches, Google’s director of Business Communications. “To knowing whether stores are open, to buying online and scheduling a pickup, inquiring about

ChatGPT hype: why we’re excited about it and why it still doesn’t understand anything

Sam Altmann, the CEO of OpenAI, said in a recent interview that he was surprised that nobody built ChatGPT before them. He said that because GPT-3, the model that underlies ChatGPT, has been available via API to anybody for more than 2 years. The technology has existed for years, and now they have done a relatively simple user interface upgrade so that people can easily interact with it. This went viral, and after a few weeks, millions of users subscribed to ChatGPT. Read more...

1 Dec. | Read more...

How Community Conversational Commerce drives shoppers’ intent

22 Jul. | Read more...

How Customer Effort affects Customer Disloyalty in Customer Service

While many parameters can help you mitigate customer disloyalty, Gartner’s latest survey reveals that Customer Effort may have a greater impact on customer disloyalty than offering your customers a resolution. Read more...

28 May. | Read more...

Automation as a Service

Automation is about understanding what the customer wants and offering him the best possible option to solve his problem. Read more...

20 Apr. | Read more...

Superintelligence [A reflection from our CEO]

AI and superintelligence is arguably one of the most consequential technological innovations of our time. Our CEO shares his thoughts. Read more...

4 Sep. | Read more...

Part 3 – How to implement a deep learning chatbot in customer service

In this post, we walk you through a 2-step guide to effectively implement a deep learning chatbot into your customer service department. Read more...

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The GUURU Blog

A collection of posts about eStore KPIs, brand communities, live community advice and shopper confidence.

How Community Conversational Commerce drives shoppers’ intent

ChatGPT hype: why we’re excited about it and why it still doesn’t understand anything

How Community Conversational Commerce drives shoppers’ intent

How Customer Effort affects Customer Disloyalty in Customer Service

Automation as a Service

Superintelligence [A reflection from our CEO]

Part 3 – How to implement a deep learning chatbot in customer service