ISPO Archives - GUURU https://www.guuru.com/en/blog/tag/ispo/ Humanize your brand Wed, 25 Jun 2025 10:55:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.guuru.com/wp-content/uploads/2022/05/cropped-GUURU-Icon-32x32.png ISPO Archives - GUURU https://www.guuru.com/en/blog/tag/ispo/ 32 32 ISPO 2024: 6 Trends Redefining Sports eCommerce https://www.guuru.com/en/blog/ispo-2024-6-trends-redefining-sports-ecommerce/ Fri, 20 Dec 2024 20:55:18 +0000 https://www.guuru.com/?p=59029 Earlier this month, I had the incredible opportunity to join ISPO, the world’s leading sports industry expo, in Munich. With this year’s inspiring motto—Stay connected. Stay inspired. Love every contact—it’s no surprise that the event felt more like a vibrant, educational congress than ever before. Seasoned ISPO attendees even mentioned how the shift toward deeper learning and idea-sharing stood out this year. Here are six powerful trends I observed that are shaping the future of sports and eCommerce.

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