Expert advice
Anyone can describe a product. A Guuru can explain how using a product feels through first-hand experience.
Trusted by
Convert indecision into checkout
Connect shoppers to your real experts – loyal, passionate consumers
When customers shop online, they want instant, authentic support to make confident purchases.
- Involve experts from your brand community to offer eStore visitors on-demand advice.
- Instantly match every inquiry to the right, knowledgeable expert with AI SmartRouting.
No delays. Day and night.
Engage the experts in your community
Your customers and fans are already talking about you. Leverage this meaningful resource, as 83% of consumers trust peer recommendations more than any advertisement.
Anyone can describe a product. A Guuru can explain how using a product feels through first-hand experience.
Passionate advice
Guuru experts are not sales assistants; they’re consumers who love sharing insight about products they use.
Real advice
No cheesy sales or upselling tactics. Just personal, unbiased advice by real, enthusiastic product users.
How fans, customers and brand advocates become Guurus you can trust
Guurus are certified, independent experts. Your entire expert community is built and managed on GUURU’s Community-driven CX-Platform. You can access all conversations and engage with all your community members from your dashboard.
In-depth reporting offers you insights into customers’ needs, their behaviour throughout the customer journey on your eStore and their conversions.
Alessandro La BlundaCustomer Service Director
"Thanks to GUURU, our loyal product users can share their experiences live with consumers and offer product advice at key moments throughout the buyer’s journey. This form of peer-to-peer exchange is considered very authentic and credible and helps end customers make satisfying buying decisions."
Thomas ZenglerHead of Online Trade & Shipping
"By providing expert product advice in real-time, we take our service quality to the next level—even during the high season. This enables us to boost sales conversion and lower the number of returns."
Eva FeyDirector Customer Care
"We have a great community with a lot of knowledge. With GUURU, we turn dedicated fans into experts who are available to others daily from 7:00 - 24:00 via live chat to provide instant advice & help. This service creates an authentic customer experience that is easily and quickly scalable when needed."
Sven HabenichtCustomer Service Team Lead
"With GUURU’s community-first CX platform, our customers have the option of product consultation outside service hours, such as on Sundays and public holidays. Obviously, this reflects in a high level of customer satisfaction."
António LouroManager of Customer Experience PT
"With GUURU’s community solution we could significantly reduce our huge volume of support tickets. The instant service through the brand advocates, combined with automated answers when possible, had a strong positive impact on customer satisfaction."
Larissa HegglinHead of Customer Service
"Half of all inquiries now go through the GUURU platform, of which more than 60% are already answered with automation. This allows our agents to focus on second-level support requests."
Michel MüllerCustomer Center Head
"Only the Guurus made it possible for us to handle the big run on our customer service so smoothly and quickly during COVID-19."
Sascha KappelerHead of Customer Service and Sales
"With GUURU, we have finally found an efficient solution to support our customers outside of business hours, 24/7."
Stefano OrlandoChief Customer Operations Officer
"Salt customers benefit from faster answers thanks to a high degree of automation and a human touch when valuable. GUURU exceeded our expectations in terms of efficiency gain and customer satisfaction."
Marco PejeroniHead of CRM and Quality Assurance
"GUURU keeps its promise. Every inquiry is answered within a few seconds at any time of day."
Tanja BichlerHead of Customer Success
"The GUURU solution has allowed us to increase our support volume significantly. We can support customers much faster, and Guurus score as high as our agents do regarding quality."
Answer every inquiry instantly with SmartRouting
Powered by Artificial Intelligence (AI), our cloud-based technology uses SmartRouting, to analyses incoming inquiries and to route them to expert Guurus.
Guurus receives a push notification to respond to inquiries on a first-come-first-served basis. The more product advice requests, the more brand advocates receive the push notification.
That’s how we ensure shoppers are instantly connected to independent experts for trusted, personalised advice, 24/7.
How product advice from independent experts works
- Let experienced, independent product experts from your community answer questions from your consumers. Directly via live chat.
- Activate the live chat on every page where fast, authentic advice converts to sales.
Benefits
Improve and sustain customer satisfaction
It’s simple. Customers stay loyal when they get instant, helpful and authentic support – when they need it.
Authentic, always-on product advice
Don’t drop the ball and lose conversions after-hours or on weekends when your customers are using their free time to shop online.
eBook: Improve client retention with CX >
Respond to inquiries in real-time
It’s no secret; long wait times cause abandoned carts, lost conversions and low customer satisfaction. Don’t keep customers waiting.
Video: How Guurus reduce response times >
Lighten your internal team’s workload
Your staff are limited in their hours and capacity. Independent product experts aren’t. Let Guurus answer first-level inquiries about the products they love and use, allowing your agents to focus on complex inquiries.
Webinar: Eliminate email tickets >
In the Media
How about a coffee?
We’ll share a coffee voucher, so you can enjoy chatting with our Account Executive, Francesco Carnovale, about how you can benefit from your community.
Book your call with Francesco
