Online Community Archives - GUURU https://www.guuru.com/en/blog/tag/online-community/ Humanize your brand Wed, 25 Jun 2025 11:03:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.guuru.com/wp-content/uploads/2022/05/cropped-GUURU-Icon-32x32.png Online Community Archives - GUURU https://www.guuru.com/en/blog/tag/online-community/ 32 32 4 Myths about Online Community Building (and What Works Better) https://www.guuru.com/en/blog/online-community-building/ Tue, 25 Jun 2024 15:30:53 +0000 https://www.guuru.com/?p=53948 When I speak about community building with Heads of E-Commerce, Heads of Digital, or C-Level executives at eCommerce events, I often find a wide variation in understanding of the term. While most recognize the importance of their brand community and aim to nurture their loyal customer base, I observe that many great brands miss opportunities for authentic engagement that cultivates emotional customer relationships due to their limited perspectives on community building.

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