Trust Archives - GUURU https://www.guuru.com/en/blog/tag/trust/ Humanize your brand Wed, 25 Jun 2025 10:56:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.guuru.com/wp-content/uploads/2022/05/cropped-GUURU-Icon-32x32.png Trust Archives - GUURU https://www.guuru.com/en/blog/tag/trust/ 32 32 User-Generated Content in eCommerce: Navigating AI, Trust and eCommerce Success https://www.guuru.com/en/blog/user-generated-content-in-ecommerce/ Thu, 05 Sep 2024 11:01:16 +0000 https://www.guuru.com/?p=56434 Customers trust each other more than brands - and that’s not changing any time soon. However, what user-generated content (UGC) looks like today, and how brands leverage it in eCommerce, has evolved a lot over the last few years. AI is now widespread in content generation, including user-generated content; fake reviews have created concerns about the credibility of UGC; and shifting consumer needs have led brands to rethink their content strategies. In this article, we look at an up-to-date overview of UGC and how it’s best used in eCommerce in 2024 to build trust and boost purchasing confidence.

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