UGC Archives - GUURU https://www.guuru.com/en/blog/tag/ugc-2/ Humanize your brand Wed, 25 Jun 2025 10:56:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.guuru.com/wp-content/uploads/2022/05/cropped-GUURU-Icon-32x32.png UGC Archives - GUURU https://www.guuru.com/en/blog/tag/ugc-2/ 32 32 Authentic UGC 2025: The SEO Edge for D2C Brands https://www.guuru.com/en/blog/ugc-in-2025/ Sat, 01 Mar 2025 08:00:56 +0000 https://www.guuru.com/?p=61974 Why Genuine UGC is the SEO Differentiator for D2C Brands in 2025. What a year it’s been for UGC and SEO. AI-generated content is everywhere, and content saturation has hit an all-time high. Marketers and UX teams are in a constant battle to cut through the noise.
But here’s the reality: eCommerce trust isn’t built through polished marketing anymore—it’s earned through real customer voices. Nearly 2/3rds of consumers consider UGC critical to their shopping experience.

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]]> User-Generated Content in eCommerce: Navigating AI, Trust and eCommerce Success https://www.guuru.com/en/blog/user-generated-content-in-ecommerce/ Thu, 05 Sep 2024 11:01:16 +0000 https://www.guuru.com/?p=56434 Customers trust each other more than brands - and that’s not changing any time soon. However, what user-generated content (UGC) looks like today, and how brands leverage it in eCommerce, has evolved a lot over the last few years. AI is now widespread in content generation, including user-generated content; fake reviews have created concerns about the credibility of UGC; and shifting consumer needs have led brands to rethink their content strategies. In this article, we look at an up-to-date overview of UGC and how it’s best used in eCommerce in 2024 to build trust and boost purchasing confidence.

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