By GUURU News -
#1: A High-Energy Launch
On August 3 and 4, 2024, a new chapter began: With the very first D2C Community Circle, our exclusive event series kicked off – and did so at full speed. In collaboration with professional cyclist Silvan Dillier, the D2C community gathered in Bad Zurzach, Switzerland, to combine business networking, physical activity, and creative exchange in a whole new way.
Warm-Up with an Olympic Vibe
Saturday kicked off with a sporty yet relaxed atmosphere: After arriving around midday, the group jumped straight into the Warm-Up Ride (Dillier Classics) with Silvan Dillier, who led the way through his home region – along routes he knows like the back of his jersey. Those who preferred a slower pace could settle in and enjoy the Olympic men’s road race, which we watched together on the big screen. The day wrapped up with a laid-back dinner, wine tasting, and plenty of first conversations – and one thing quickly became clear: This community has power – on the bike and in business.
From Starting Line to Connection
Sunday meant an early wake-up call – because at 9:00 AM, the heart of the weekend kicked off: the Gipfel Granfondo. Depending on fitness level, participants could choose from different routes – ambitious, relaxed, or somewhere in between. It wasn’t about competition – it was about the shared experience.
After the ride, it was time to unwind: with great food, drinks, DJ beats, and meaningful conversations around cycling and community. Even spontaneous haircuts in the Alpecin truck were part of the experience – an event with style, in every sense of the word.
United at the Starting Line – The Brands Behind the Circle
We were especially thrilled to welcome renowned brands like Canyon, Kalkhoff Bikes, BMC, and Rossignol, who not only supported the launch but also actively helped shape it. Their perspectives from the worlds of D2C and sports added extra momentum to the weekend – and highlighted just how essential community-driven insights are for creating lasting customer experiences.
Conclusion: A Kick-Off with Tailwind
The first D2C Community Circle proved just how much energy can be sparked when movement, business, and genuine human connection come together. Instead of a traditional conference, there was real exchange – full of passion and, of course, plenty of muscle power.
We’re already looking forward to the next stage – because one thing’s for sure: this community is ready for more.
Curious?
Want to be part of the next exclusive Community Circle? Apply here – we’re excited to have you on board!
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