Harnessing Community Power in Online Sports Stores
Top-tier sports brands like Atomic, Canyon and Dynafit involve passionate customers in their online stores. We look at why sports communities work so well when integrated into a sports brand’s online store and what KPIs the eCommerces achieve with it.
Suncamp: camper Community Live Advice–How to spark the passion in your online customers
Suncamp is a leading booking platform for campers. They let campers share their experience about the camping sites with online customers through live chat. Learn how Suncamp customers can access social proof by connecting to experts of the community in real-time.
Dynafit: athletes advising athletes in real-time
How Dynafit increases sales conversion and customer satisfaction by letting experts from their sports community share their product expertise directly on their online store.
Lucky Bike: how passionate cyclists engage online Shoppers on Lucky Bike's eStore
On the online shop of the German bike retailer, Lucky Bike, online shoppers can connect with real and passionate cyclists from Lucky Bike’s community for product recommendations and insight, which creates a unique customer experience that boosts customer satisfaction and loyalty.