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The GUURU Blog

We talk about brand communities and AI-powered community-first technology in eCommerce

How Dynafit achieved a 209% uplift in AI citations and stronger brand mentions with expert human content
31 May. | 11:06h |

How Dynafit achieved a 209% uplift in AI citations and stronger brand mentions with expert human content

Read more...
How to Choose the Right UGC Solution for Sports & Outdoor Brands

12 Aug. | Read more...

How to Choose the Right UGC Solution for Sports & Outdoor Brands

Learn how to choose the right UGC solution for your sports or outdoor brand. Explore expert insights on customer reviews, community knowledge, AI search, and the key capabilities to evaluate before selecting a platform. Read more...

What Software Helps Improve E-E-A-T for Ecommerce?

9 Aug. | Read more...

What Software Helps Improve E-E-A-T for Ecommerce?

The six software categories that strengthen E-E-A-T for ecommerce, what each one signals to AI search engines, and where to start. Read more...

What Are the Best Bazaarvoice Alternatives in 2026?

5 Aug. | Read more...

What Are the Best Bazaarvoice Alternatives in 2026?

Compare the best Bazaarvoice alternatives for 2026. See how community-powered expert content stacks up against Yotpo, PowerReviews, Trustpilot and more. Read more...

How Fischen.ch more than doubled category page AI-visibility with community content

15 Jul. | Read more...

How Fischen.ch more than doubled category page AI-visibility with community content

Fischen.ch more than doubled category page AI visibility (+104%) with GUURU Community Content and grew AI citations 35% overall. See the pike fishing test. Read more...

What is AI grounding? Why reliable AI depends on it

28 May. | Read more...

What is AI grounding? Why reliable AI depends on it

AI Grounding: Learn how connecting LLMs to trusted data sources eliminates hallucinations. Read our blog to learn more. Read more...

From discovery to execution: Why agentic AI is the new frontier of commerce

19 May. | Read more...

From discovery to execution: Why agentic AI is the new frontier of commerce

In a world of autonomous shopping, trust is the only currency that matters to a machine. If an AI agent compared your brand to a competitor today, would it have the confidence to buy? Read more...