Atomic Case Study
Atomic’s Online Stores: Real Skiers, Real Advice, in Real-Time
How the iconic ski brand Atomic leverages its customer community's ski expertise in real-time to create a remarkable online shopping experience—first in EU stores, now in the US.
50% of product inquiries are answered by knowledgable Atomic brand fans
9% Sales Conversion seen after shoppers talked with genuine Atomic skier
40% increase seen in NPS with the live Community Advice Chat
When purchasing skis, customers expect individualized advice that addresses their personal needs. Skiing encompasses numerous nuances and evokes strong emotions—something AI cannot fully comprehend. This is why our customers appreciate chatting with the community. The exceptionally positive reviews confirm that we are on the right path with GUURU."