Meet Atomic Guuru, Bogdan 🇷🇴
(0:38)
"WOW" moments in Online Stores
How conversations with Guurus elevate brand experiences
Inspire trust, brand affinity and confident purchases
We spoke with four passionate brand fans—Lesley, Chris, Bogdan, and Barbora—from around the world. They shared their journey to becoming Guurus, the joy of helping like-minded shoppers on their favorite brands’ online stores, memorable chats, and how Guuru conversations build trust, inspire confident purchases, and foster brand affinity.
“To be able to talk about skiing and ski equipment from anywhere where I could possibly be, is just quite a cool thing to do”, explains Lesley, Atomic Guuru, ex ski racer and ski monitor
Personal and authentic exchanges
Bringing community dynamics from offline to online, Guurus share their valuable experience in the online store of their favorite brand.
"I’m able to share from a real life perspective, what my experience was and why I chose [a specific product] and very often at the conclusion of these conversations, I’ll hear responses like, thank you very much, I’m ready to go buy my next Canyon bike."
Chris, Canyon Guuru and passionate cyclist
Our Clients
Who are the Guurus?
Get to know four Guurus, who share their product expertise and enthusiasm with like-minded shoppers.
Meet Canyon Guuru, Chris 🇺🇸
(0:47)
Meet Atomic Guuru, Lesley 🇬🇧
(0:47)
Meet Dynafit Guuru, Barbora 🇨🇿
(0:57)
Strong, Authentic Brand Love
“It feels very much like talking to a friend. When someone is reaching out, they're thinking about this new bike or about the level of the bike."
Chris - Canyon fan & avid cyclist
“When someone asks me, ‘What skis should I choose?’ my first question is, ‘Okay, on which skis do you ski now?’ They’ll tell me the brand, and I’ll say, ‘Okay, let’s try this on Atomic.’”
Bogdan - skier & founder of Atomic's largest Facebook fan group
How Chris became a Canyon Guuru after raving about the brand to friends.
(0:59)
How Atomic won Bogdan’s heart 30 years ago
(1:45)
Empowered customers turn passion into purpose
Why Lesley finds it exciting to be a Guuru
(0:36)
Chris: “GUURU is a great way to share knowledge”
(0:59)
Chris talks about why he finds GUURU so convenient
(0:37)
What shoppers say after a Guuru chat
"It’s lovely to chat with someone who is friendly and knowledgeable. I was very surprised that I got to chat with a real person at 23:00… great service! Thank you Lesley"
"Great!! This feature is awesome."
"Very competent and efficient: a big thank you!"
"Chris freakin' rocks. Cheers!!"
"Very good person that provided me - high class knowledge ! Fast and efficient ! More than satisfied with the output of the conversation !"
"It’s lovely to chat with someone who is friendly and knowledgeable. I was very surprised that I got to chat with a real person at 23:00… great service! Thank you Lesley"
"Chris freakin' rocks. Cheers!!"
"Very good person that provided me - high class knowledge ! Fast and efficient ! More than satisfied with the output of the conversation !"
"It’s lovely to chat with someone who is friendly and knowledgeable. I was very surprised that I got to chat with a real person at 23:00… great service! Thank you Lesley"
WOW moments: Guurus reflect on great chats
Atomic Guuru, Bogdan
(0:38)
Canyon Guuru, Chris
(0:57)
Dynafit Guuru, Barbora
(0:37)
How about a coffee?
We’ll share a coffee voucher, so you can enjoy chatting with our community expert, Tonio Meier, about how you can benefit from your community.
Talk to Tonio
