GUURU CEO & Co-founder Tonio Meier
In today’s crowded digital marketplace, it’s emotion—not logic—that drives buying decisions. To truly stand out and build a winning D2C strategy, brands must lead with authenticity. That means creating genuine moments of connection online. With GUURU, brands unlock unique human interactions through their community, offering a level of trust, relatability, and engagement that no conventional shopping experience can match.
“We started GUURU in Zurich, Switzerland, in 2017 with a simple mission: to help brands transport passion, emotions and expertise to their online customers.”, Tonio Meier
Our Clients
Curious about your community potential?
Community-powered brands who are already successful with GUURU
Benedikt BöhmGeneral Manager
"I am absolutely thrilled with GUURU and the Guurus (our mountain sports experts)! All of us here at Dynafit live our ethos: by athletes, for athletes. Guuru is not just a technical solution where our online customers get expert advice; it's also a channel through which Dynafit athletes share their passion, insight and advice with others for the ultimate brand experience."
Stefan LettnerGlobal Head of eCommerce
"When purchasing skis, customers expect individualized advice that addresses their personal needs. Skiing encompasses numerous nuances and evokes strong emotions—something AI cannot fully comprehend. This is why our customers appreciate chatting with the community. The exceptionally positive reviews confirm that we are on the right path with GUURU."
Jaclyn MayerSr. Director Customer Experience
"Guurus add a level of expertise that our own agents might not have. Given Guurus have hands on experience with our product, they are able to support our customer in a much more nuanced way."
Stephan BuschmannDirector Customer Service
"The Community Advice Solution from GUURU has transformed the way we connect with our customers! Our Guurus bring real expertise because they use the products firsthand, making their advice both authentic and impactful. Customers love these genuine insights. The GUURU Community Solution is a must-have for any brand looking to create authentic shopping experiences in their online store with their most passionate fans."
Joachim SaikoGeneral Manager
"Since I’ve been working at bike-angebot.de, I’ve been missing exactly that in sales. Emotions in shopping have also been the key to success in my own bicycle shop for 20 years. With the GUURU community, we achieve just that, we awaken emotions in our customers. They are not advised by salespeople of our company, but by like-minded, bike-crazy fans. You can feel it in every chat and conversation. For me, GUURU is the emotion in online retail and a key to success!"
Sergej KosyrevHead of E-Commerce & Online Marketing
"By providing expert product advice in real-time, we take our service quality to the next level— even during the peak seasons. This enables us to boost sales conversion and lower the number of returns."
Sven HabenichtTeamlead Customer Service
"With GUURU’s Expert Community solution, our customers have the option of product consultation outside of service hours including Sundays and public holidays. Obviously, this reflects in a high-level of customer satisfaction."
António LouroManager of Customer Experience PT
"Using GUURU’s Expert Community solution we can significantly reduce our huge volume of support tickets. The instant service delivered by our community, in combination with automated answers when possible, had a strong positive impact on customer satisfaction."
Sascha KappelerHead of Customer Service and Sales
"With GUURU, we have finally found an efficient solution to support our customers outside of business hours, 24/7."
Stefano OrlandoChief Customer Operations Officer
"Salt customers benefit from faster answers thanks to a high degree of automation and a human touch when valuable. GUURU exceeded our expectations in terms of efficiency gain and customer satisfaction."
Tanja BichlerHead of Customer Success
"GUURU Expert Community solution has allowed us to increase our support volume significantly. We can support customers much faster, and Guurus score as high as our agents do regarding quality."