Get visible in AI. Get trusted by shoppers.
Turn real customer expertise into AI-visible product content and on-page trust signals at scale. From first discovery to final purchase.
No real answers = no visibility in AI Search.
Product discovery has moved to AI. If your pages don’t answer real buying questions, they won’t appear — and competitors will.
Turn community expertise into on-page trust signals
GUURU transforms verified customer knowledge into authentic, community-generated product page content across your catalog, helping you increase website visibility, improve AI visibility, and boost conversion rates at scale.
on Polo
Add live peer-to-peer conversations
when shoppers need personal guidance.
Use the same verified community across the buying journey, combining scalable product page content with real-time peer advice to boost conversion rates for high-intent shoppers.
Measurable results through scalable community expertise
From higher conversion rates to stronger AI visibility, GUURU helps brands turn customer advocacy into sales growth.
5× AI Citations
By publishing community expertise directly on product pages, POLO became a stronger source for AI Mode, AI Overviews, and Perplexity product queries.
+80
NPS Score
Peer-to-peer advice during the purchase journey created a highly trusted shopping experience.
38× Return on Investment
Driven by sales influenced by trusted community expertise.
AI made content infinite.
Trust is what matters now.
As ecommerce floods with synthetic copy, human experience becomes the strongest trust signal. Shoppers and AI systems increasingly reward content that comes from real people with real product experience.
How it works
Identify what shoppers need to know, source answers from verified customers, and turn them into product page content at scale.
Identify buyer questions
GUURU detects the questions shoppers ask on your product pages and across the web — revealing the concerns that matter most before purchase.
Verified customers answer
Relevant questions are routed to your exclusive community of verified customers who share real product experience shoppers trust.
Turn answers into results
The best answers become trusted product page content that improves confidence, increases website visibility, and helps boost conversion rates at scale.
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Chosen by brands turning expertise into impact
Leading commerce brands use GUURU to bring real product expertise on-page — improving trust, experience, and visibility.
Through GUURU, our customers receive personal advice from real experts — and at the same time, this results in content that makes us easier to find online. Especially in AI search results, we notice that we have become more visible.
Guurus add a level of expertise that our own agents might not have. Given Guurus have hands-on experience with our product, they are able to support our customer in a much more nuanced way.
Our Guurus bring real expertise because they use the products firsthand, making their advice both authentic and impactful. Customers love these genuine insights.
Is Your Content Trusted by AI and Shoppers?
We’ll assess your product pages and show how community advice can boost discovery and conversions.
Get a Free AssessmentCommon questions from ecommerce teams
What is user generated marketing in ecommerce?
User generated marketing uses real customer experiences, advice, and advocacy to build trust with future shoppers. In ecommerce, it helps brands turn customer knowledge into content that improves product discovery and supports online sales.
How does GUURU help increase website visibility?
GUURU turns verified customer expertise into indexed, crawlable product page content and exposes it to search engines and AI bots. This helps brands increase website visibility by providing the real, experience-based answers these systems rely on when deciding which products to surface.
Can customer-generated content help boost conversion rates?
Yes. When shoppers see authentic answers from people with real product experience, they can make decisions with more confidence. That trust helps reduce uncertainty and boost conversion rates on product pages.
Is GUURU a product review software?
GUURU goes beyond traditional product review software. Instead of only collecting ratings and reviews, it sources structured, experience-based answers from verified customers and turns them into scalable product page content.
Can community-generated content increase online sales?
Yes. Community-generated content helps shoppers understand products faster and make confident decisions. This can lead to higher conversion rates and increased online sales across your catalog.