GUURU Live Events, Live Webinars and On-Demand Webinars

Sports brands eCommerce

How sports brands can score at every step of the customer journey

Nov 30 – Dec 2

Munich | Trade Fair Center

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Exclusive D2C Community Circle

#4 Edition: Details coming soon

Meet decision-makers from leading brands. Together, we discuss the challenges of D2C e-commerce and share valuable insights.

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Real Powerful Community Conversations

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THE ECOMMERCE EDGE Podcast with Jason Greenwood

Our CEO Tonio Meier joined THE ECOMMERCE EDGE Podcast with Jason Greenwood to discuss eCommerce innovations, digital strategies to build meaningful connections across the digital buyer journey, and the future of CX.

Community-powered eCommerce

Brian Allen, Customer Experience Consultant for Sports Brands and former Head of CX with CANYON, talks about how using real community voices in your online store can drive more sales and create an authentic brand experience.

UGC: How to get meaningful opinions from trusted customers

Community Content seamlessly extracts trusted opinions from live community conversations. The service leverages advanced AI to identify content and automatically extract valued product content or advice to be displayed on relevant product pages. We discuss how you can meet your shoppers’ expectations and achieve better results.

Shared Passion: How Community Dynamics Empower Brands

Brands can leverage community-powered activities offline and online–and they should! In this session, we have great speakers lined up for you: Jutta, our Head of Marketing, has invited Silvan Dillier, a professional cyclist riding for Alpecin-Deceuninck, the team of current world champion Mathieu Van der Poel, as well as Dirk Dammert, Global Head of Customer Service at Canyon Bicycles to talk about their community activities.

Harnessing Community Power in Online Sports Stores

Top-tier sports brands like Atomic, Canyon and Dynafit involve passionate customers in their online stores. We look at why sports communities work so well when integrated into a sports brand’s online store and what KPIs the eCommerces achieve with it.

Suncamp: camper Community Live Advice–How to spark the passion in your online customers

Suncamp is a leading booking platform for campers. They let campers share their experience about the camping sites with online customers through live chat. Learn how Suncamp customers can access social proof by connecting to experts of the community in real-time.

Dynafit: athletes advising athletes in real-time

How Dynafit increases sales conversion and customer satisfaction by letting experts from their sports community share their product expertise directly on their online store.

Lucky Bike: how passionate cyclists engage online Shoppers on Lucky Bike's eStore

On the online shop of the German bike retailer, Lucky Bike, online shoppers can connect with real and passionate cyclists from Lucky Bike’s community for product recommendations and insight, which creates a unique customer experience that boosts customer satisfaction and loyalty.

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