Case Study
How Einhell fans turn product advice into a powerful brand experience
Einhell, the leading power tool brand, activates its DIY-savvy customer community to deliver real-time product advice—boosting shopper confidence and driving higher conversions across its online stores.
- 8,554 Community Conversations (Jul-Oct 2025)
- 125 passionate DIYers and craftsmen sharing their expertise
- 75 NPS for Community Conversations
With community-based advice, we create a personal connection to the brand. Genuine conversations with like-minded people build an identification with Einhell that no traditional service channel can offer. Today, great products alone are no longer a sufficient differentiator. What matters is the emotional bond that grows through dialogue, passion, and shared experiences. That’s exactly what makes our Einhell Fans community unique in the DIY world."