The GUURU Blog

We talk about brand communities and AI-powered community-first technology in eCommerce

11 May. | 11:54h |

The trust factor in e-commerce: How online shopping trust is built, broken and repaired in 2026

ChatGPT: why we're excited about it and why it still doesn't understand anything

Sam Altmann, the CEO of OpenAI, said in a recent interview that he was surprised that nobody built ChatGPT before them. He said that because GPT-3, the model that underlies ChatGPT, has been available via API to anybody for more than 2 years. The technology has existed for years, and now they have done a relatively simple user interface upgrade so that people can easily interact with it. This went viral, and after a few weeks, millions of users subscribed to ChatGPT. Read more...

How Community Conversational Commerce drives shoppers’ intent

Discussional “It’s not news that people love messaging each other, but we’re increasingly seeing that them want to message the businesses that they search for, that they shop with and visit too,” explains Bart Jenniches, Google’s director of Business Communications. “To knowing whether stores are open, to buying online and scheduling a pickup, inquiring about Read more...

Superintelligence [A reflection from our CEO]

AI and superintelligence is arguably one of the most consequential technological innovations of our time. Our CEO shares his thoughts. Read more...

14 May. | Read more...

The power of a customer community – interview with a brand Guuru

Your customer community is a valuable resource. We talk to a brand Guuru about how customers support one another in modern-day customer service solutions. Read more...

GUURU raises CHF 2.7 million

The funding raised will be used to continue GUURU's international expansion and to further develop its proprietary algorithm-based matching technology. Read more...

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