The GUURU Blog

Read about the latest trends in customer service and best practices from experts, and more.

22 Jul. | 11:37h |

How Customer Effort affects Customer Disloyalty in Customer Service

While many parameters can help you mitigate customer disloyalty, Gartner’s latest survey reveals that Customer Effort may have a greater impact on customer disloyalty than offering your customers a resolution.

How to increase your NPS – And why NPS matters

Net Promoter Score is not just a buzz-term in customer service. Here's how NPS works, why a good Net Promoter Score matters and how to increase your NPS. Read more...

21 Nov. | Read more...

Online Retail in the Festive Season: Data reveals convenience is key for millennials

Millennials do more online Christmas shopping than any other demographic. Learn how to optimize your online retail in the festive season for millennials. Read more...

4 Nov. | Read more...

CX is the new brand

In 2020 customers rely on other consumers to evaluate experiences. Here is what the data says on Consumer Referrals, how they affect your growth and essentially why CX is so important in 2020. Read more...

23 Aug. | Read more...

Consumers prefer a mix of AI and human interactions in Customer Service

In customer service, consumers prefer a mix of AI and personal, human exchanges. Find out how some technologies integrates AI and human-based live chat. Read more...

7 Mar. | Read more...

GUURU raises CHF 2.7 million

The funding raised will be used to continue GUURU's international expansion and to further develop its proprietary algorithm-based matching technology. Read more...

29 Jan. | Read more...

Smart Support: The Potential of Communities

The concept of customers assisting one another is a growing phenomenon. Here is how your business can leverage the power of your customer community, specifically in the area of customer service. Read more...