Community Conversations. Authentic advice from peers.
Connect your shoppers with your certified community for authentic advice.
Community Conversations
Live conversations with passionate customers
Our Community Advice Solution is more than just live chat advice! We connect shoppers seeking advice with passionate brand fans from your loyal customer community who know and love your products. These meaningful conversations foster trust, leaving your users emotionally connected to your brand.
Give your shoppers instant access to credible, like-minded voices right where it matters most: on your digital real estate.
Customized to fit your online store
Deliver authentic advice in your CI.
Trusted by
Shoppers express their gratitude
“I am very excited. My first community chat. It couldn't be better.”
“Super cool!!! It went really quickly. To the point, competent and super nice! A reason to come back again!”
“All uncertainties resolved, bike will be ordered. Thank you!”
“One of the most brilliant customer experiences I've ever had. Lesley was just great and really helped me choose my skis!”
“I am totally thrilled. Before, I wasted ages with AI-supported searches and in the end Mathias helped me a lot. Now I can finally buy my first bike with peace of mind - the Grail CF SLX. :) Thank you very much!”
“More great help, chats like these are worth gold... it's what makes a retailer great!”
“Super helpful, answered all my questions, made it easy to ask simple yet "dumb" questions without feeling judged. Thank you so much for helping me decide on my very FIRST brand new, set of skis vs second hand skis :)”
“The advice on buying a new saddle was very good. I felt completely overwhelmed when choosing without support. Thank you 🤩”
“Top advice in a short time, and the feeling of being taken seriously - a conversation at eye level. Highly recommended, would gladly chat again!”
“This expert advice is a very good idea, even in the evenings, I have already used it several times!”
“Always nice to chat with a human advisor rather than a virtual advisor. Sebastien was super competent and friendly. Keep up the good work!”
“Very good advice, friendly and helpful! An alternative was also offered! I am super happy! THANK YOU”
“Very helpful and quick, I don't know anything about technology. That was a great help. Thank you very much!”
“The guy is a legend! His wife doesn't need Google, he simply knows everything.”
“Nice and quick advice, simple and uncomplicated and better than the colleagues from Bauhaus :D Thank you!”
“Perfect answers. I am thrilled and will now buy the bike.”
“There's not much to say ^^ great team, great employees and simply good advice :-)”
“A great chat with Senta! Informative, responsive to questions, very friendly and prompt answers. It couldn't be better! Great! Thank you very much!”
“One of the most brilliant customer experiences I've ever had. Lesley was just great and really helped me choose my skis!”
“I am totally thrilled. Before, I wasted ages with AI-supported searches and in the end Mathias helped me a lot. Now I can finally buy my first bike with peace of mind - the Grail CF SLX. :) Thank you very much!”
“More great help, chats like these are worth gold... it's what makes a retailer great!”
“Super helpful, answered all my questions, made it easy to ask simple yet "dumb" questions without feeling judged. Thank you so much for helping me decide on my very FIRST brand new, set of skis vs second hand skis :)”
“The advice on buying a new saddle was very good. I felt completely overwhelmed when choosing without support. Thank you 🤩”
“Top advice in a short time, and the feeling of being taken seriously - a conversation at eye level. Highly recommended, would gladly chat again!”
“This expert advice is a very good idea, even in the evenings, I have already used it several times!”
“Always nice to chat with a human advisor rather than a virtual advisor. Sebastien was super competent and friendly. Keep up the good work!”
“Very good advice, friendly and helpful! An alternative was also offered! I am super happy! THANK YOU”
How it works
A solution designed to make it simple.
2. Enable conversations
3. Push content live
4. Track success
Community Content
Automatically extract meaningful community opinions
With Community Content, you capture expert opinions straight from live shopper conversations. They’re automatically displayed on the right product detail pages, with zero extra effort required.
- Increases visibility in AI Search: LLMs favor content that directly answers conversational questions and comes from identifiable, authoritative authors—blending specificity with trustworthiness.
- Builds trust and buyer confidence: Shoppers seek for meaningful opinions from real humans. Offer it directly on your digital real estate.
Community Builder
Engage your trusted community
Engage your loyal brand fans and passionate product users with our Community Building Tools. Add our Invitation Box to your website with a single click, and access ready-to-use landing pages, newsletters, and social media kits. Guide customers through tests and materials with full transparency in our Partner Portal.
Partner Portal
Full access to all data
The Partner Portal offers real-time analytics on customer behavior, including shopping basket value, sales conversions, response times, and satisfaction.
Deep-dive into data on Community Members, Community Conversations and Community Content, and use these insights to refine your eCom’s experience.
Do you want to integrate with your existing toolset?
We bring the authenticity of human connection to every point of customer contact. Our solution is designed to work smoothly with your CRM or social media communication tools. Reach out to find out more.
Interested in using AI for answers?
Our solution's core is a passion for making genuine human advice simple and scalable. If you want to integrate automated, AI-generated answers while still delivering an amazing human-centric experience, contact us, and we will show you how our built-in bots seamlessly blend the power of community with automation.
Community-powered brands who are already successful with GUURU
Benedikt BöhmGeneral Manager
"I am absolutely thrilled with GUURU and the Guurus (our mountain sports experts)! All of us here at Dynafit live our ethos: by athletes, for athletes. Guuru is not just a technical solution where our online customers get expert advice; it's also a channel through which Dynafit athletes share their passion, insight and advice with others for the ultimate brand experience."
Stephan BuschmannDirector Customer Service
"The Community Advice Solution from GUURU has transformed the way we connect with our customers! Our Guurus bring real expertise because they use the products firsthand, making their advice both authentic and impactful. Customers love these genuine insights. The GUURU Community Solution is a must-have for any brand looking to create authentic shopping experiences in their online store with their most passionate fans."
Jaclyn MayerSr. Director Customer Experience
"Guurus add a level of expertise that our own agents might not have. Given Guurus have hands on experience with our product, they are able to support our customer in a much more nuanced way."
Stefan LettnerGlobal Head of eCommerce
"When purchasing skis, customers expect individualized advice that addresses their personal needs. Skiing encompasses numerous nuances and evokes strong emotions—something AI cannot fully comprehend. This is why our customers appreciate chatting with the community. The exceptionally positive reviews confirm that we are on the right path with GUURU."
Hanna BrodbekHead of Digital Sales & Omnichannel
"With GUURU, we can transfer the customer experience that our customers are familiar with from stationary retail to our online store. It is important to us that our customers receive expert advice from knowledgeable people. GUURU's Community Advice Solution enables us to integrate specialist retailers into the online advice process and support our customers in real time in selecting the right STIHL products."
Celine BauernfreundSEO Contentmanager
"With GUURU's Community Advice solution, we connect our online customers with experienced hobby craftsmen directly in the online store - for authentic advice 24 hours a day. At the same time, the Community Content feature creates new user-generated content every day, which enhances our product pages and boosts SEO."
Joachim SaikoGeneral Manager
"Since I’ve been working at bike-angebot.de, I’ve been missing exactly that in sales. Emotions in shopping have also been the key to success in my own bicycle shop for 20 years. With the GUURU community, we achieve just that, we awaken emotions in our customers. They are not advised by salespeople of our company, but by like-minded, bike-crazy fans. You can feel it in every chat and conversation. For me, GUURU is the emotion in online retail and a key to success!"
Sergej KosyrevHead of E-Commerce & Online Marketing
"By providing expert product advice in real-time, we take our service quality to the next level— even during the peak seasons. This enables us to boost sales conversion and lower the number of returns."
Sven HabenichtTeamlead Customer Service
"With GUURU’s Expert Community solution, our customers have the option of product consultation outside of service hours including Sundays and public holidays. Obviously, this reflects in a high-level of customer satisfaction."
António LouroManager of Customer Experience PT
"Using GUURU’s Expert Community solution we can significantly reduce our huge volume of support tickets. The instant service delivered by our community, in combination with automated answers when possible, had a strong positive impact on customer satisfaction."
Sascha KappelerHead of Customer Service and Sales
"With GUURU, we have finally found an efficient solution to support our customers outside of business hours, 24/7."
Stefano OrlandoChief Customer Operations Officer
"Salt customers benefit from faster answers thanks to a high degree of automation and a human touch when valuable. GUURU exceeded our expectations in terms of efficiency gain and customer satisfaction."
Tanja BichlerHead of Customer Success
"GUURU Expert Community solution has allowed us to increase our support volume significantly. We can support customers much faster, and Guurus score as high as our agents do regarding quality."
Exciting downloads
Click here for our fact sheet, community guide and informative case studies.
How about a coffee?
We’ll share a coffee voucher, so you can enjoy chatting with our community expert, Jutta Stienen, about how you can benefit from your community.
Talk to Jutta
