The GUURU Blog

We talk about brand communities and AI-powered community-first technology in eCommerce

20 Jan. | 04:31h |

Google’s UCP is a wake-up call: AI search visibility will decide which brands get discovered

Google’s Universal Commerce Protocol (UCP) signals a shift toward AI-powered commerce. This post dives into how is AI-Powered Commerce impacting e-commerce brands, and why is it ever more important to be visible in AI Search?

AI Content vs. Human Experience: Why Real Customer Voices Still Win - and How to Scale Them with GUURU

AI can scale content, but real customer voices drive trust, conversions and visibility in AI Search. Learn how GUURU combines authentic UGC with AI to create product pages that sell. Read more...

Community Opinions vs. AI Blind Spots: Elektro Wandelt’s 59% Visibility Lift with GUURU

Elektro Wandelt used GUURU's community content to boost AI citations by 59%. Real experts with thorough experience authentically answer real user questions. Answers are turned into helpful unique content on product pages. Learn exactly how peer advice through GUURU works and how it proves to drives search visibility in Google AIO in this blog post. Read more...

What Is Generative Engine Optimization and What Content Will Give You an Edge?

As AI tools like ChatGPT and Google’s AI Overviews increasingly answer shopping questions directly, traditional keyword-focused SEO is no longer enough to keep product pages visible. This article introduces Generative Engine Optimization (GEO): the practice of making your brand discoverable and quotable inside AI-generated answers by publishing content grounded in real experience, credible authorship, and machine-readable structure (clean HTML, schema, metadata). Read more...

AI Eats Search: What eCommerce Brands Must Know in 2025

The way brands stay visible online is changing fundamentally. AI Optimization (AIO) is emerging as the new key discipline in e-commerce, building on top of traditional SEO strategies. In this article, we explore why classic search logic is no longer enough – and how brands need to think in 2025 to stay relevant. Read more...

#3: The DYNAFIT Success Story

In our #3 D2C Community Circle, we take a closer look at the success story of DYNAFIT — and how the brand strengthens its D2C strategy through intentional community building and authentic customer communication. Discover the impact of personal guidance, social proof, and real user experiences — and how they can elevate your own e-commerce approach. Read more...

Authentic UGC 2025: The SEO Edge for D2C Brands

Why Genuine UGC is the SEO Differentiator for D2C Brands in 2025. What a year it’s been for UGC and SEO. AI-generated content is everywhere, and content saturation has hit an all-time high. Marketers and UX teams are in a constant battle to cut through the noise. But here’s the reality: eCommerce trust isn’t built through polished marketing anymore—it’s earned through real customer voices. Nearly 2/3rds of consumers consider UGC critical to their shopping experience. Read more...

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