The GUURU Blog

We talk about brand communities and AI-powered community-first technology in eCommerce

16 Jun. | 11:37h |

AI Eats Search: What eCommerce Brands Must Know in 2025

The way brands stay visible online is changing fundamentally. AI Optimization (AIO) is emerging as the new key discipline in e-commerce, building on top of traditional SEO strategies. In this article, we explore why classic search logic is no longer enough – and how brands need to think in 2025 to stay relevant.

Transforming live customer conversations into powerful UGC

User-Generated Content (UGC) is non-negotiable in online retail simply because customer opinions play such a crucial role in customers’ purchasing decisions. In this post, I’ll guide you through the importance of UGC, highlight some tough challenges many of our eCommerce clients face, and share a powerful strategy to consistently obtain recent, relevant, and high-quality UGC without a huge effort. Read more...

#1: A High-Energy Launch

At our #1 D2C Community Circle, D2C brands and industry experts came together for the Gipfel Granfondo in Bad Zurzach — in collaboration with professional cyclist Silvan Dillier. The focus was on deep exchange, community building, and practical strategies for sustainable brand growth. The event provided genuine insights, best practices, and fresh inspiration for D2C success. Read more...

Community Content: 4 Questions for our Product Team

Matthias and Rafa, you’ve been working on a very exciting new project. Can you summarize it in one sentence? Matthias: The project is about empowering brands to display rich and authentic opinions from their community on product pages at scale. What started as a project has evolved into a solution – Community Content. Read more...

After the Awards: E-Commerce Germany Talks to GUURU’s Head of Marketing, Jutta Stienen

Earlier this year, GUURU won the Best Communication & Engagement Solution at the E-commerce Germany Awards 2024. We are thrilled to present an insightful interview by E-Commerce Germany News with Jutta Stienen, our Head of Marketing, about our award-winning solution and the concept behind our community-powered tech. Read more...

4 Myths about Online Community Building (and What Works Better)

When I speak about community building with Heads of E-Commerce, Heads of Digital, or C-Level executives at eCommerce events, I often find a wide variation in understanding of the term. While most recognize the importance of their brand community and aim to nurture their loyal customer base, I observe that many great brands miss opportunities for authentic engagement that cultivates emotional customer relationships due to their limited perspectives on community building. Read more...

25 Jun. | Read more...

Brand Advocates: The Secret to Driving Sales with Authentic Conversations

I'm lucky that I get to have heated discussions with some of the most forward-thinking eCommerce brands about the most exciting approaches in sales conversion optimization. While we talk about many exciting strategies, I’ll always encourage brands to first lean into prioritizing their brand advocates at the core of their businesses and online stores—I’ve just seen too many success stories. Read more...

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