The GUURU Blog

We talk about brand communities and AI-powered community-first technology in eCommerce

18 Nov. | 08:37h |

Community Opinions vs. AI Blind Spots: Elektro Wandelt’s 59% Visibility Lift with GUURU

User-Generated Content in eCommerce: Navigating AI, Trust and eCommerce Success

Customers trust each other more than brands - and that’s not changing any time soon. However, what user-generated content (UGC) looks like today, and how brands leverage it in eCommerce, has evolved a lot over the last few years. AI is now widespread in content generation, including user-generated content; fake reviews have created concerns about the credibility of UGC; and shifting consumer needs have led brands to rethink their content strategies. In this article, we look at an up-to-date overview of UGC and how it’s best used in eCommerce in 2024 to build trust and boost purchasing confidence. Read more...

Community Content: The Most Trusted Form of User-Generated Content

Brands need to be strategic in using AI to foster trust and brand affiliation. Making sure human connection is at the forefront of your brand isn’t just a way to stand out among synthetic or untrustworthy content, but it’s the easiest way to highlight your brand’s unique qualities and strengths. I’m thrilled that we’ve discovered an approach to UGC that amplifies both trust and connectedness. Read more...

Transforming live customer conversations into powerful UGC

User-Generated Content (UGC) is non-negotiable in online retail simply because customer opinions play such a crucial role in customers’ purchasing decisions. In this post, I’ll guide you through the importance of UGC, highlight some tough challenges many of our eCommerce clients face, and share a powerful strategy to consistently obtain recent, relevant, and high-quality UGC without a huge effort. Read more...

#1: A High-Energy Launch

At our #1 D2C Community Circle, D2C brands and industry experts came together for the Gipfel Granfondo in Bad Zurzach — in collaboration with professional cyclist Silvan Dillier. The focus was on deep exchange, community building, and practical strategies for sustainable brand growth. The event provided genuine insights, best practices, and fresh inspiration for D2C success. Read more...

Community Content: 4 Questions for our Product Team

Matthias and Rafa, you’ve been working on a very exciting new project. Can you summarize it in one sentence? Matthias: The project is about empowering brands to display rich and authentic opinions from their community on product pages at scale. What started as a project has evolved into a solution – Community Content. Read more...

After the Awards: E-Commerce Germany Talks to GUURU’s Head of Marketing, Jutta Stienen

Earlier this year, GUURU won the Best Communication & Engagement Solution at the E-commerce Germany Awards 2024. We are thrilled to present an insightful interview by E-Commerce Germany News with Jutta Stienen, our Head of Marketing, about our award-winning solution and the concept behind our community-powered tech. Read more...

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