Tag: Community Content

Brands need to be strategic in using AI to foster trust and brand affiliation. Making sure human connection is at the forefront of your brand isn’t just a way to stand out among synthetic or untrustworthy content, but it’s the easiest way to highlight your brand’s unique qualities and strengths. I’m thrilled that we’ve discovered an approach to UGC that amplifies both trust and connectedness. Read more...

Matthias and Rafa, you’ve been working on a very exciting new project. Can you summarize it in one sentence? Matthias: The project is about empowering brands to display rich and authentic opinions from their community on product pages at scale. What started as a project has evolved into a solution – Community Content. Read more...