Make your brand tangible–through the voices of your cycling community
In today’s digital world, overflowing with information, it’s not just facts but emotions that drive purchasing decisions. Brands need to be authentic and relatable. Especially for younger generations, genuine connections and a sense of purpose matter.
The winners of tomorrow are the brands that actively involve their community throughout the customer journey. Customers become part of the cycling community and express their belonging on online platforms and in interactive digital spaces.
Are you tapping into this dynamic?
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Your Meeting with Chris
With GUURU, you enable real human interaction – directly within your online store, powered by your community. This creates a level of trust, loyalty, and engagement that goes far beyond the traditional shopping experience.
Let Chris inspire you and discover how to leverage the power of community:
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AI makes sense. But real human advice does, too!
Real-time community chats build buyer trust. -
Social proof drives credibility.
Offer it right where customers are making decisions: in your online store. -
Authentic community content boosts SEO/AIO
and increases your brand’s visibility. -
Stronger brand loyalty through peer-to-peer exchange with like-minded individuals.
What top brands say about GUURU:
Jaclyn Mayer, Sr. Director Customer Experience, Canyon
“The community is of the utmost importance to Canyon, as we only sell direct-to-consumer and have no stores. Our Guurus are sophisticated customers themselves and provide our shoppers with the highest quality advice.”
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Domenico – Why I am a Canyon Guuru
“I have the opportunity to inspire new people for our great hobby. There is little more fulfilling than seeing someone discover the same joy and passion that drives me through a chat conversation.”
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Feedback from online shopper after a live conversation with a Guuru
“This guy is a legen! His wife doesn’t need Google, he knows everything!”
Tanja Brinckmann, Head of customer support, ROSE
“We were not surprised, but we were impressed by the enthusiasm of our community for our products and their well-placed, professional advice.”
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Maximilian – Why I am a ROSE Guuru
“I have always been drawn to the mountains, which is why in 2016, at the age of 13, I spontaneously rode my bike to the nearby Alps. Two years later, I started mountain biking, which I continue to pursue passionately to this day. In 2021, I tried bikepacking. With a tent and sleeping bag. I learned a tremendous amount! I love to share this hard-earned knowledge as a Guuru for ROSE Bikes with other people.”
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Feedback from online shopper after a live conversation with a Guuru
“Great advice from Maximilian. Very personal and yet super professional!”
Thomas Zengler, Head of Online Trade and Shipping, Lucky Bike
“Through expert product advice in real time, we elevate our service quality to the next level – even during high season. This helps us increase sales conversion and reduce the number of returns.”
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Josh – Why I am a Lucky Bike Guuru
“I am a passionate bike expert and mechanic. Proud owner of several bikes that are continually optimized with new parts. I enjoy sharing my knowledge about bikes and assisting with maintenance questions.”
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Feedback from online shopper after a live conversation with a Guuru
“Super nice! I like shopping at Lucky Bike.”