About us
Everybody has a passion for a product, for a service. Everybody is a Guuru.
How it started
We started GUURU in Zurich, Switzerland, in 2017 with a simple mission: to help brands transport passion, emotions and expertise to their online customers. How? By letting them connect with passionate customers. People who use and love their products and like to talk about it. We call them “Guurus”.
Today, renowned brands are already using our solution to connect thousands of customers in 12 different language regions every month.
Meet our team
We’re proud to be a team of talented, diverse and fun-loving team members situated across Switzerland, Germany, Portugal, and the UK. We don’t shy away from independent thinking and we trust in honest, open and constructive feedback and collaborative work to continuously develop and improve our solution.
Want to exchange with us right now? Connect with one of our brilliant team members by clicking on the blue community button in the bottom right corner.
Why we do what we do
AI-generated content can be meaningful. However, creating trustworthy, sustainable relationships and emotional bonds with a brand requires human interaction. That’s why we combine AI technology and community to enable authentic exchanges with real, passionate experts of the brand community.
This measurably increases customer satisfaction and brand loyalty and boosts sales conversions. Online customers love and appreciate this exchange with knowledgeable people who share the same passion.