Case Study
On Dynafit’s eStore, eShoppers can connect to experienced athletes for live advice
Athletes trust athletes when it comes to product-related information on high-performing mountain endurance gear. Here’s how the leading sports brand connects shoppers to expert Dynafit users and athletes for a unique experience of live athlete-to-athlete advice.
- how Dynafit athletes support each other
- 24/7 access to live consumer-driven advice
- 57seconds avg. response time from fellow athletes
- 4.6/5 avg. customer satisfaction rating following athlete-to-athlete conversations
I am absolutely thrilled with GUURU and the Guurus (our mountain sports experts)! All of us here at Dynafit live our ethos: by athletes, for athletes. Guuru is not just a technical solution where our online customers get expert advice; it's also a channel through which Dynafit athletes share their passion, insight and advice with others for the ultimate brand experience." #AthleteDriven #SummitConnection #SpeedItUp