Recruit & Certify Guurus

Recruit and certify Guurus

1. Who is a Guuru?

Your customer crowd is a powerful tool you can now actively use in your sales strategy.

Among your customer crowd are highly qualified experts who are your fans, your Guurus.

Your customers and fans are your community

1. Who is a Guuru?

Your customer crowd is a powerful tool you can now actively use in your sales strategy.

Among your customer crowd are highly qualified experts who are your fans, your Guurus.

Your customers and fans are your community
Customers act as influencers

2. Activate your Customer Crowd

Your customers are your influencers. We call them Guurus. They love your product and they are willing to share their know-how and expertise with other customers.

Your customer base is full of potential Guurus. Identify them: simply send a direct mailing or post the program on social media and you will have your pool of Guurus in a few days.

That’s it! The recruiting and certification process is entirely handled through us.

2. Activate your Customer Crowd

Your customers are your influencers. We call them Guurus. They love your product and they are willing to share their know-how and expertise with other customers.

Your customer base is full of potential Guurus. Identify them: simply send a direct mailing or post the program on social media and you will have your pool of Guurus in a few days.

That’s it! The recruiting and certification process is entirely handled through us.

Customers act as influencers
Eric Grignon

Eric Grignon,

CEO Sky Switzerland

Finding Guurus was surprisingly easy for us. We sent out a newsletter with a call for Guurus. The response was just overwhelming! So many customers applied for it. It’s nice to see that we have such a faithful community. guuru did an amazing job in having customers run through the qualification process to get them up and running to support.

Eric Grignon

Eric Grignon,

CEO Sky Switzerland

Finding Guurus was surprisingly easy for us. We sent out a newsletter with a call for Guurus. The response was just overwhelming! So many customers applied for it. It’s nice to see that we have such a faithful community. guuru did an amazing job in having customers run through the qualification process to get them up and running to support.

3. Certify Guurus

Your customers need to pass a test to become Guurus. We validate their knowledge and manage the entire certification procedure.

Simply provide us with the knowledge requirements for your different skills. We will then establish and propose the certification concept to you.

With simulated contacts we can verify the knowledge, empathy, and linguistic capabilities of the Guurus before they interact with actual customers.

A certified Guuru is a high value community member

3. Certify Guurus

Your customers need to pass a test to become a Guurus. We validate their knowledge and manage the entire certification procedure.

Simply provide us with the knowledge requirements for your different skills. We will then establish and propose the certification concept to you.

With simulated contacts we can verify the knowledge, empathy, and linguistic capabilities of the Guurus before they interact with actual customers.

A certified Guuru is a high value community member
Use your community to support other customers.

4. Start serving customers

Once certified, the Guuru gets access to the live environment and can start accepting real user requests. The users will start rating the quality of the Guuru, which is important data for our algorithm for future prioritisation purposes.

You have full transparency at all times and you can follow every conversation in real-time with the Partner Portal.

4. Start serving customers

Once certified, the Guuru gets access to the live environment and can start accepting real user requests. The users will start rating the quality of the Guuru, which is important data for our algorithm for future prioritisation purposes.

You have full transparency at all times and you can follow every conversation in real-time with the Partner Portal.

Use your community to support other customers.

Guuru performance

The rating Guurus receive for their support is as high as the rating of employed customer service agents.

But because they are not employees, they are considered by users to be more trustworthy: They don’t sell you a product or service; they simply give advice based on their own positive experience.

Guurus get high ratings.
Guurus are considered as trustworthy

Guuru credibility

Have you ever had a question about a product or service you’re considering buying? We’re sure you have! Having a friend recommend it to you, instead of a salesman, would probably make you more likely to purchase.

Guuru credibility

Have you ever had a question about a product or service you’re considering buying? We’re sure you have! Having a friend recommend it to you, instead of a salesman, would probably make you more likely to purchase.

Guurus are considered as trustworthy

Change your mindset. Discover the power and value of your customer crowd.