Recruit and certify Guurus

1. Who is a Guuru?

Your customer crowd is a powerful tool you can now actively use in your sales strategy.

Among your customer crowd are highly qualified experts who are your fans, your Guurus.

2. Activate your Customer Crowd

Your customers are your influencers. We call them Guurus. They love your product and they are willing to share their know-how and expertise with other customers.

Your customer base is full of potential Guurus. Identify them: simply send a direct mailing or post the program on social media and you will have your pool of Guurus in a few days.

That’s it! The recruiting and certification process is entirely handled through us.

3. Certify Guurus

Your customers need to pass a test to become Guurus. We validate their knowledge and manage the entire certification procedure.

Simply provide us with the knowledge requirements for your different skills. We will then establish and propose the certification concept to you.

With simulated contacts we can verify the knowledge, empathy, and linguistic capabilities of the Guurus before they interact with actual customers.

4. Start serving customers

Once certified, the Guuru gets access to the live environment and can start accepting real user requests. The users will start rating the quality of the Guuru, which is important data for our algorithm for future prioritisation purposes.

You have full transparency at all times and you can follow every conversation in real-time with the Partner Portal.

Guuru credibility

Have you ever had a question about a product or service you’re considering buying? We’re sure you have! Having a friend recommend it to you, instead of a salesman, would probably make you more likely to purchase.