Recruit and certify Guurus
1. Who is a Guuru?
Your customers have a powerful knowledge you can now actively benefit from in your sales strategy.
Among your product users are highly qualified experts who are also your fans, your Guurus.
2. Activate your passionate and most knowledgable product users
Your customers are your influencers. We call them Guurus. They are fans of your product and are willing to share their know-how and expertise with other customers.
Your customer base is full of potential Guurus. Identify them easily by sending a direct mailing or posting the program on social media and you will have your pool of Guurus in a few days.
That is all it takes! The recruiting and certification process is entirely handled by us.
Why would we not want to involve our community in supporting visitors? Whether they are locals or people who have visited our region since their childhood – what could be better than having fans recommend our region to new visitors?
3. Certify Guurus
Your customers need to pass a test to become Guurus. We validate their knowledge and manage the entire certification procedure.
Simply provide us with the knowledge requirements for your different skills. We will then establish and propose the certification concept to you.
With simulated contacts, we can verify the knowledge, empathy, and linguistic capabilities of the Guurus before they interact with actual customers.
4. Start serving customers
Once certified, Guurus receive access to the live environment and can start accepting real user requests. Users rate the quality of the Guuru, which is important data for our algorithm for future prioritization purposes.
You have full transparency at all times and can follow every conversation in real-time within the Partner Portal.
Ratings Guurus receive for the support they provide is as high as the ratings for in-house customer service agents.
And yet, because they are not employees, they are considered by users to be more trustworthy: they are not out to sell a product or service, but simply give advice based on their own positive experience.
Have you ever had a question about a product or service you are considering buying? Chances are that you have! Having a friend recommend it to you, instead of a salesman, would probably make you more likely to purchase it.