GUURU COMMUNITY STANDARDS

You choose the language(s) you’re comfortable with. What matters most is being clear, respectful, and human. If your answers are hard to understand or contain inappropriate language, your profile may be blocked.

Live Advice Chats

You may receive real-time shopper questions. These are assigned by our algorithm based on your experience, availability, language, response quality, profile, and more. How often you receive chats can vary - even with a strong profile depending on shopper demand and match criteria.

Opinion Sharing Requests

In some communities, instead of live chats, you’ll receive questions from the brand asking for your thoughts or experiences. These are designed to help shoppers visiting the product page later.

No matter the format:

• You don’t need to reach out - the system handles distribution.

• If you're not receiving questions yet, don't worry. This can fluctuate.

You’re free to accept, reject, or ignore a chat request.

• Accept and respond only when you feel confident and have something real to share.

• For live chats: try to reply promptly and keep it focused.

• For opinion-sharing requests: take your time to write thoughtful, honest answers.

• Don’t juggle more than three chats at once.
• If you’re too busy to accept chats, don't worry. You can update your availability in the app to pause notifications if you prefer.
• If you keep missing chat requests, keep the app open or switch to the web version to catch requests more easily.

💡 Even if you’re not chatting with someone directly, write as if you’re helping a real shopper - that makes your answer more helpful and engaging!

Live Chats

Shoppers can rate their conversation with you at the end of each chat. These ratings reflect not just your answer quality, but also how you made them feel - so empathy and friendliness matter.

Occasionally, a visitor’s rating may not be fair — and that’s totally normal! Sometimes happy customers forget to leave a rating, too. Feel free to ask for a rating, but please never explicitly ask for a positive rating— it's not allowed on our platform.

Opinion Sharing

These answers won’t be rated by shoppers, but we evaluate them for clarity, style, and helpfulness and if a content could be created for a page. Based on that you receive feedback and rewards.

If you get a shopper question you can’t answer and your community allows it, you can transfer the chat to the brand’s customer service team. Check your community's specific guideline for transferring in it's knowledge base.

👉 Important: Let the customer know you’re connecting them to customer service before you hit the transfer button. Once you transfer, they’ll be asked to enter their contact info, and the brand’s support team will pick it up from there.

If a chat clearly breaks the rules or is obviously spammy or disruptive, you can use the report function.

⚠️ Please use it wisely: Reporting a chat as Spam or Inappropriate may temporarily block the visitor from chatting. This helps us keep the platform safe and friendly, so only report when it’s truly necessary. Here’s when to use it:

• Spam – Off-topic questions or random characters and sentences.
• Inappropriate behavior – Direct insults, personal attacks, or harassment. Keep in mind: people might be frustrated and not always perfectly polite — that alone isn’t a reason to report.
• Other – Technical issues or anything that seriously disrupts the chat experience.

ℹ️ Reporting a chat won’t affect its rating or reward. Repeated misuse of the report function may result in your profile being locked.

You’ll earn either cash or points, depending on the community’s compensation plan, which you can easily check in your community's knowledge base.

You can track your earnings in the app under “Current Balance.” It may take a few minutes to update after each chat.

👉 Important: Your balance resets at the end of each month, but don’t worry - it won’t affect your payout. To view your past earnings, head to “Payouts”.

Your monthly earnings are paid to the IBAN account in your profile. Payouts are processed on the first day of the following month, e.g. the payout for January chats is processed on the first day of March, but might take a little longer due to weekends or holidays. If you don’t receive your payout, please make sure your bank and all related details are correct (go to “Your Profile” > “Change bank details”). Minimum payout: You’ll need at least 2 (in any currency) to receive your payout. If you haven’t reached this, don’t worry - it will roll over to the next month until you hit the minimum.

👉 Important: Fraudulent behavior will result in the loss of your entire balance, so always be honest!

As a Guuru, you’re self-employed, which means you’re responsible for managing your taxes just like with any other income. If you’re unsure about your tax obligations, check the FAQs for more details on your Guuru income. Stay on top of it!

Below you'll find some information about frequently asked questions about income as a Guuru.

👉 Important: Our answers are for your information only and, in providing this, GUURU does not accept any liability in relation to your personal tax affairs or the social security treatment of your income, which as a matter of law and your contract with GUURU are your responsibility. For more specific information on the social security and/or tax treatment of your income, please contact your local authorities or speak to your own accountant or financial adviser.

TIN (Tax Identification Number)

Why we need it and how to get and check yours.

We’re excited for you to start your journey as a Guuru!

Be proud of the unique knowledge you have — it’s what makes you such an important part of our community. 💙