GUURU COMMUNITY STANDARDS
THE PLAYBOOK
A warm welcome! 👋 We’re so happy to have you here!
GUURU is a platform where real and experienced customers like yourself help others by sharing their firsthand experiences and advice on the online stores of the brands they love. This playbook will give you a quick overview of how things work and some helpful tips to make the most of your Guuru journey.
Your profile
Shoppers want real advice from real people — like you! While you don’t have to use your real name, adding a picture that shows your face or you doing what you love helps to build trust and makes others more likely to connect with you. A great way to do this is by showing yourself in action or using the brand’s products—it highlights your passion and expertise naturally. Just keep it authentic — profiles that look like customer service reps will be blocked.
Language
You choose the language(s) you’re comfortable with. Clear, natural responses matter most. If your answers are hard to understand or if you use bad language your profile may be blocked.
Chats
Getting Chats
Chats are automatically assigned by our algorithm to the most suitable Guurus based on several factors — including your expertise, availability, language, ratings, response time, evaluations and even your profile photo and description.
How often you get chats can vary, and even with a great rating, you might not get chats if others are a better fit or there aren’t many requests. If that happens, don’t worry — and there’s no need to reach out. The system handles assignments automatically.
Answering Chats
You’re free to accept, reject, or ignore a chat request.
- Accept chats only if you’re confident you can help.
- Accept chats as soon as possible.
- Don’t juggle more than three chats at once.
- If you’re too busy to accept chats, don’t worry. You can update your availability in the app to pause notifications if you prefer.
- If you keep missing chat requests, keep the app open or switch to the web version to catch requests more easily.
- Don’t have a great answer? Forward it to customer service if it’s an option for your brand (but ALWAYS let the customer know first).
Ratings
At the end of each chat, customers can rate the experience they had with you. Remember that users not only rate the quality of your answers but leave their feedback according to how they feel about the conversation with you – so the effort you put into helping and making them feel heard matters. Along with other factors like availability, your rating affects future chat assignments.
Occasionally, a visitor’s rating may not be fair — and that’s totally normal! Sometimes happy customers forget to leave a rating, too. Feel free to ask for a rating, but please never explicitly ask for a positive rating — it’s not allowed on our platform.
Banning: What NOT to do
To keep things running smoothly and ensure a positive experience for everyone, the following actions may lead to a ban from receiving chats:
- Leaving a chat without a solution or saying goodbye — Always wrap up conversations with a helpful response and a friendly send-off.
- Pretending to be customer service — Be transparent that you’re a Guuru, not a company rep. Authenticity is key!
- Not transferring chats when necessary — If you can’t help, send the chat to the right place to ensure the customer gets the support they need.
- Creating multiple accounts — One Guuru account is all you need to shine!
- Being rude or impolite — Let’s keep things respectful. If someone is being extremely rude, use the report function.
- Promoting services outside of Guuru — Keep it focused on providing genuine advice — no promotions allowed!
- Using ChatGPT — Share your real, personal experiences and insights — that’s what makes you valuable.
- Creating or opening chats for yourself to boost you chat numbers — Play it fair!
- Engaging in fraudulent behavior — Honesty and integrity come first!
We’re here to create a positive space for real connections! Let’s keep it genuine and supportive. 🌟
Forwarding to customer service
If you can’t answer a question, don’t worry. You’ll have the option, in most communities, to forward the chat to the company’s customer service. Check your community’s specific guideline fro transferring in it’s knowledge base.
👉 Important: Let the customer know you’re connecting them to customer service before you hit the transfer button. Once you’ve forwarded the chat, the customer can enter their contact information, and the chat record will be sent directly to customer service.
Reporting
If a chat clearly breaks the rules or is obviously spammy or disruptive, you can use the report function.
⚠️ Please use it wisely: Reporting a chat as Spam or Inappropriate may temporarily block the visitor from chatting. This helps us keep the platform safe and friendly, so only report when it’s truly necessary. Here’s when to use it:
- Spam – Off-topic questions or random characters and sentences.
- Inappropriate behavior – Direct insults, personal attacks, or harassment. Keep in mind: people might be frustrated and not always perfectly polite — that alone isn’t a reason to report.
- Other – Technical issues or anything that seriously disrupts the chat experience.
ℹ️ Reporting a chat won’t affect its rating or reward. Repeated misuse of the report function may result in your profile being locked.
Earnings
Compensation
As a Guuru, you’ll earn either cash or points, depending on the community’s compensation plan, which you can easily check in the community’s knowledge base.
Account balance
You can track your earnings in the app under “Current Balance.” It may take a few minutes to update after each chat.
👉 Important: Your balance resets at the end of each month, but don’t worry—it won’t affect your payout. To view your past earnings, head to “Payouts”.
Cash payouts
Your monthly earnings are transferred to the IBAN account linked in your profile. Payouts are processed on the first day of the following month, e.g. the payout for January chats is processed on the first day of March, but might take a little longer due to weekends or holidays. If you don’t receive your payout, please make sure your bank and all related details are correct (go to “Your Profile” > “Change bank details”). Minimum payout: You’ll need at least 2 (in any currency) to receive your payout. If you haven’t reached this, don’t worry—it will roll over to the next month until you hit the minimum.
👉 Important: Fraudulent behavior will result in the loss of your entire balance, so always be honest!
Income and Taxation
As a Guuru, you’re self-employed, which means you’re responsible for managing your taxes just like with any other income. If you’re unsure about your tax obligations, check the FAQs for more details on your Guuru income. Stay on top of it!
Frequently Asked Questions (FAQs)
Some communities are exclusive to the brand’s loyal customers. The only way to get a code is directly from the brand — they’ll share it with select customers through exclusive invites. If you haven’t received an invite, and you’re a genuine fan, you can reach out to us via our chat.
Chats are assigned automatically based on how well your expertise and profile match the request. Our system considers things like:
- Your availability
- Language skills
- Chat ratings
- How fast you respond
- Your profile picture and description
Since it’s all automated, there might be times when you don’t get chats even if you have good ratings — maybe because other Guurus are a better fit at that moment or there just aren’t many requests.
👉 If you’re getting requests but missing them, try responding faster. Keeping the app open or using the web version may help you react more quickly.
If a chat clearly breaks the rules or is obviously spammy or disruptive, you can use the report function.
- Spam: Off-topic questions or random characters and sentences.
- Inappropriate behavior: The user is insulting, attacking or harassing you.
- Other issues: There’s a technical problem or the chat is seriously disrupted.
⚠️ Only use this when it’s really needed: Reporting a chat as Spam or Inappropriate may temporarily block the visitor from chatting. This helps us keep the platform safe and friendly, so only report when it’s truly necessary. Repeated misuse of the report function may result in your profile being locked.
ℹ️Reporting a chat won’t affect its rating or reward.
You’ll be asked to enable notifications when you sign up using our mobile App. If you skipped it or want to check, go to your phone’s notification settings. Same if you are using our web version.
Also, make sure settings for your availability (click on your Profile picture) and receiving chats are turned on:
- Open the community
- See “Status (receive chats)”
- Toggle the ON/OFF button
Your balance resets at the beginning of each month — but don’t worry, it won’t affect your payout. Your earnings are still tracked and paid out as usual.
You can change all of this anytime under “Settings” in the app.
Payouts are processed on the first day after the following month e.g. the payout for January chats is processed on the first day of March and sent to the bank account you’ve added under “Your Profile.” If you don’t see it, double-check your bank details to make sure everything’s correct. You also need a minimum of 2 (regardless of the currency) to get the payout. Your earnings will roll over to the next month until you reach 2.
Yes, feel free to accept another chat, as long as you stay attentive in your open conversations.
FAQs About Guuru Income
Below you’ll find some information about frequently asked questions about income as a Guuru.
👉 Important: Our answers are for your information only and, in providing this, GUURU does not accept any liability in relation to your personal tax affairs or the social security treatment of your income, which as a matter of law and your contract with GUURU are your responsibility. For more specific information on the social security and/or tax treatment of your income, please contact your local authorities or speak to your own accountant or financial adviser.
Yes, as a self-employed Guuru, you are responsible for reporting any income you earn through your activity on the GUURU platform to your local tax and social security authorities. The amount you owe will depend on the tax and social security rules in your country and your individual income.
In some countries, if your earnings fall below a certain threshold you may not need to pay taxes or social security contributions. 👉 You have to check this with a tax advisor or local authorities to understand whether exceptions like these apply in your country and in your case.
As a self-employed individual, you’re responsible for paying your own social security contributions on the income you earn through the GUURU platform.
Yes, all income must be declared on the tax return / declaration.
No, GUURU and the brands that use our platform are not required to withhold taxes from your earnings. You are self-employed for tax purposes in relation to the services you provide via GUURU.
That means you will receive the full amount (gross) for the services you provide, and you are responsible for paying any taxes or VAT due.
You’ll receive a monthly email notification with a summary of the payouts made to you. At the beginning of each year, you will also receive a Yearly Payout Summary. You can also view your earnings in the app under “Payouts.”
The minimum age to offer services as a Guuru depends on your country’s regulations. However, it’s typically 18 — the age at which you are usually legally considered fully capable of entering into contracts.
If you’re under 18, a legal guardian can authorize you to operate your own business, which may allow you to offer services as a Guuru.
TIN (Tax Identification Number)
Why we need it and how to get and check yours.
Your TIN (Tax Identification Number) is a unique number assigned by your local tax authority for tax purposes. The name and format of TINs vary by country. Below is a list of common formats by country.
- AT: StNr (9 digits)
- BE: NN (11 digits)
- BG: UCN (10 digits)
- CH: AHV-Nummer (13 digits)
- CY: TIC (9 characters)
- CZ: Personal No (9-10 digits)
- DE: IdNr (11 digits) or Steuernummer (bundeseinhtl. Format, 13 digits)
- DK: CPR (10 digits)
- EE: Isikukood (11 digits)
- GR: CPR (9 digits)
- ES: DNI (9 characters)
- FI: Tunnus Kod (11 characters)
- FR: SPI (13 digits)
- HR: OIB (11 digits)
- HU: AdĂłazonosĂtĂł Jel (10 digits)
- IE: PPS No (8-9 characters)
- IT: Codice fiscale (16 characters)
- LT: Personal No (10-11 digits)
- LU: SSN (13 digits)
- LV: PIC (11 digits)
- MT: Personal No. (8-9 characters)
- NL: Personal No. (9 digits)
- PL: NIP/PESEL (10-11 digits)
- PT: NIF (9 digits)
- RO: CIF/CNP (13 digits)
- SE: Personnummer (10 digits)
- SI: Davčna številka (8 digits)
- SK: Personal No. (9-10 digits)
- UK: UTR (10 digits)
👉 To learn more about TINs, visit the OECD Portal.
👉 To check if your TIN is valid, use the Online TIN Checker.
In most countries, you need a TIN (or a similar form of tax identification number) if you have to pay taxes.
Some countries, like Germany, automatically give you a TIN when you become a resident.
👉 If you’re not sure how to get a TIN or if you need one, reach out to your local tax office for help.
EU regulations (DAC7) require platforms like GUURU to collect and report certain tax-related information for transparency. If you live in an EU country or the UK, you need to share your tax details to stay active on the platform.
👉 The app will let you know which details you need to provide in the “Payment” section.
👉 Your tax details, number of transactions, and income will be reported to EU tax authorities each year — but you’re still responsible for reporting your personal taxes.
Only if you have a VAT ID. If you don’t have one, you can leave this field empty.
No. The 1099-NEC is used to report nonemployee income in the US. Since GUURU is a Swiss company, we are not required to issue 1099 forms. However, you are still responsible for reporting your GUURU income to the relevant authorities.
We’re excited for you to start your journey as a Guuru!
Be proud of the unique knowledge you have — it’s what makes you such an important part of our community. 💙