The GUURU Blog

We talk about brand communities and AI-powered community-first technology in eCommerce

12 Jan. | 08:37h |

AI Content vs. Human Experience: Why Real Customer Voices Still Win - and How to Scale Them with GUURU

AI can scale content, but real customer voices drive trust, conversions and visibility in AI Search. Learn how GUURU combines authentic UGC with AI to create product pages that sell.

How Community Conversational Commerce drives shoppers’ intent

Discussional “It’s not news that people love messaging each other, but we’re increasingly seeing that them want to message the businesses that they search for, that they shop with and visit too,” explains Bart Jenniches, Google’s director of Business Communications. “To knowing whether stores are open, to buying online and scheduling a pickup, inquiring about Read more...

Superintelligence [A reflection from our CEO]

AI and superintelligence is arguably one of the most consequential technological innovations of our time. Our CEO shares his thoughts. Read more...

14 May. | Read more...

The power of a customer community – interview with a brand Guuru

Your customer community is a valuable resource. We talk to a brand Guuru about how customers support one another in modern-day customer service solutions. Read more...

GUURU raises CHF 2.7 million

The funding raised will be used to continue GUURU's international expansion and to further develop its proprietary algorithm-based matching technology. Read more...

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