Unlocking Growth in D2C: community-powered e-commerce

Live Webinar

Unlocking Growth in D2C: Community-Powered Ecommerce

How Sports Brands Can Harness Authentic Voices to Drive D2C Growth

Real sports enthusiasts and brand fans share their expertise with online shoppers through live community chats. This creates a uniquely authentic advisory experience that helps customers choose the right products.
Well-known brands like CANYON, Atomic, Rossignol or Dynafit are already successfully leveraging their communities in their online stores.

In this live webinar, we’ll show you—using real-world examples:

Community-driven ecommerce: how it works
How to build your community of authentic sports experts and enthusiasts
What kind of results you can achieve through community-powered product advice
The key challenges sports brands face with online consultation—and how to overcome them
How community advice leads to valuable user-generated content (UGC), and how that content can improve your SEO performance

We’ll guide you through the webinar using real-world customer examples and share insights from the sports industry.

Discover how community-powered advice can help you meet the expectations of your online customers — and achieve better results.

Register now:

📅 May 21, 2025
🕙 10 am PDT | 11 am MDT | 1pm EDT
⏳ 60 minutes

“Customers who exchange with a Guuru have a 5-6x higher conversion rate compared to those who don’t. And our CSAT has increased to 90-95.”
Stefan Lettner, Global Head of eCommerce at Atomic

“Community is extremely important for CANYON as we are a D2C brand and have no retail store presence.”
Jaclyn Mayer, Sr. Director CX at CANYON

“DYNAFIT athletes share their passion, insights and advice with others for the ultimate brand experience.”
Benedikt Boehm, CEO at DYNAFIT

Enjoy the following speakers 🎙️:

Brian Allen

Brian has over a decade of experience in the sports industry, with a strong focus on enhancing the online customer experience. During his six years at CANYON—the renowned direct-to-consumer bike brand—he led customer-centric initiatives and developed a deep understanding of eCommerce customer needs. Connect with Brian on LinkedIn

Jutta Stienen

Jutta is Head of Marketing at GUURU and brings over 15 years of experience in digital marketing.
She works closely with brands that successfully integrate expert communities into their online shops. As a passionate cyclist, she experiences firsthand how natural knowledge-sharing among like-minded people works — and helps brands translate that dynamic effectively into their digital channels. Connect with Jutta on LinkedIn.

Tonio Meier

Tonio is the Founder and CEO of GUURU. Driven by the belief that everyone is passionate about something, he created a platform that transforms genuine customer enthusiasm into a powerful brand asset. Tonio believes that in today’s competitive landscape, leading brands must stand out by creating authentic online experiences — not just to compete, but to clearly differentiate themselves from generic marketplaces. Connect with Tonio on LinkedIn

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